and knowing the true power of your words
and why it's good to explain your delivery terms
and it's influence on AOV
because it's likely your competitors are selling common objects
...and that's why you should ignore more talk of best practice
so start using your customer voice as your voice
and why it matters to have a clear discounting strategy
and how ecommerce is really all about people buying from people
and one simple way to make your customer feel appreciated
